# Highrays Brand And Campaign Platform

> A combined case study for the Highrays umbrella brand site and TheHighraysYT campaign platform, covering Next.js 16, Drizzle/Postgres, payments, admin tooling, attribution, SEO, and Cloudflare deployment work.

- URL: https://mandalsuraj.com/blog/highrays
- Author: Suraj Mandal (https://mandalsuraj.com)
- Published: 2026-05-24
- Project date: 2025-12-02
- Tags: highrays, nextjs, commerce, payments, dashboard, postgresql, cloudflare, webdev, fullstack
- Highrays site: https://www.thehighrays.com/
- HighraysYT: https://www.thehighraysyt.com/
- Instagram: https://instagram.com/thehighrays
- LinkedIn: https://linkedin.com/company/thehighrays
- Facebook: https://facebook.com/thehighrays
- X: https://twitter.com/thehighrays

![Highrays Brand And Campaign Platform cover](https://mandalsuraj.com/images/blog/highrays/cover.png)

Highrays has two connected products. One presents the umbrella brand. The other sells and runs video ad campaigns.

## Visual Proof

![TheHighrays root homepage with digital success brand messaging](https://mandalsuraj.com/images/blog/highrays/highrays-root-home.png)

![TheHighRays homepage with video ad campaign package preview](https://mandalsuraj.com/images/blog/highrays/highraysyt-home.png)

![TheHighrays umbrella brand page with YouTube growth service visuals](https://mandalsuraj.com/images/blog/highrays/highrays-brand.png)

![TheHighRays pricing page with campaign package cards](https://mandalsuraj.com/images/blog/highrays/highraysyt-pricing.png)

![TheHighRays blog page and content library](https://mandalsuraj.com/images/blog/highrays/highraysyt-journal.png)

Umbrella brand, campaign home, pricing, and content screens.

## At A Glance

| Surface | What it became | Why it matters |
|---|---|---|
| `highrays-root` | Umbrella brand site with HighraysYT and Elec3D routes. | Brand, SEO, leads, and newsletter capture. |
| `highrays-yt` | Campaign commerce and operations platform. | Pricing, checkout, admin, media, attribution, and payments. |
| Shared stack | Next.js 16, React 19, Tailwind CSS 4, Drizzle, PostgreSQL, Sentry. | One typed base for public and operating flows. |

## Campaign Flow

Customers can choose a direct package or ask for a callback before purchase.

![TheHighRays campaign flow showing direct and assisted journeys](https://mandalsuraj.com/images/blog/highrays/highraysyt-campaign-flow.png)

## Commerce And Admin

| System | What it handles |
|---|---|
| Pricing and checkout | Package tiers, country-aware gateway routing, Stripe, PayU, and purchase records. |
| Admin CMS | Blog editor, portfolio manager, pricing manager, media browser, settings, users, sessions, and IP bans. |
| Attribution | UTM capture, first-touch and last-touch journey tracking, Meta Pixel and Conversions API deduplication. |
| Communications | Resend email templates, notifications, callback flows, and lead capture. |
| Audit | Correlation IDs, actor data, resource IDs, gateway events, and database guards. |

Stripe handles international checkout. PayU handles checkout in India. Both paths verify return events and protect repeat updates.

## Deployment Complexity

OpenNext builds TheHighraysYT for Cloudflare Workers. The app uses split workers because one Next.js bundle exceeded edge size limits.

| Constraint | Engineering response |
|---|---|
| Large Next.js app on edge limits | Split worker topology instead of forcing everything into one bundle. |
| Database access from Workers | Uses Hyperdrive and request-scoped database clients. |
| Checkout paths | Keeps gateway callbacks and webhooks on known production routes. |
| Release checks | Audits client boundaries, checks worker size, and runs a dry deployment before release. |